New Team Members Join Commercial Lines Department

Welcome New Hires

With four recent new hires, Walsh Duffield is pleased to share the news of growth and emerging leadership within our Commercial Lines department.

Commercial Insurance Leadership Additions

Joseph Fruscione

Joseph Fruscione has joined our team as Director of Commercial Lines. Within this role, Joe will guide the Walsh Duffield team, helping to strengthen relationships with our clients. He comes to us with close to 30 years of leadership experience in both finance and insurance. Early in his career, Joe ran a small family-owned agency with his father in Lewiston and he has since worked in a variety of managerial roles overseeing both service and sales teams. Joe has spent the past two years supporting the growth of M&T’s insurance footprint throughout Western New York as their Commercial Lines Manager.

“Joe is an effective communicator that values opportunities to build collaborative relationships,” explains Sean Keenan, President & Chief Operating Officer.  “We are excited that his personal values align so closely with our professional culture objectives. I look forward to the ways that Joe will guide our commercial lines team into the future.”

Michael Fridman

In addition, we welcome Michael Fridman as Manager Commercial Lines Operations – Rochester. Within this role, Michael will be responsible for supporting the day-to-day activities of the commercial team as well handling key client relationships. Michael comes to us after spending the last 9 years at USI where he was most recently a Senior Account Manger supporting a variety of business clients in the healthcare, education, and construction sectors. Prior to that, Michael spent 5 years as the Supervisor of a call center where he was asked to train, mentor, and guide a telecommunications team. In addition, Michael has spent the past 20 years serving as a coach and director for a competitive club soccer organization in Rochester.

“We are thrilled for the many ways Michael will leverage his technical strengths and prior mentorship experiences to enhance our service and growth goals in the Rochester market,” said Keenan.

Welcome New Service Team Members

In addition to filling these two leadership roles, we are pleased to announce the hiring of two service team members to our Commercial Lines team.

Sonya Borshoff

Sonya Borshoff joins our team as a Client Service Coordinator within our Select Business Team, supporting both Buffalo and Rochester commercial accounts. Sonya is a graduate of Nazareth College in Rochester where she obtained her bachelor’s degree in Sociology. She is currently working on securing her P&C License. Sonya’s professional background includes sales and service roles in commercial insurance at First Niagara as well various positions within the property management industry.   

Elizabeth Miller

We also welcome Elizabeth Miller as a Client Relationship Associate, responsible for supporting our middle market commercial accounts. Within this role, Liz will provide risk management guidance, analysis, and recommendations to a variety of corporate relationships. Liz joins Walsh Duffield with 15 years of prior customer service experience in the insurance industry and has obtained her ACSR Professional Designation.

“We are excited to see the many ways Sonya and Liz will help our commercial clients and enhance our ability to provide creative risk management solutions” said Beverly Zolnowski, Vice President Commercial Division.  “I look forward to supporting all of our new team members as they work to keep our clients safe and well.”